The function of marketing is multifaceted, but its fundamental purpose is to create value – this key principle has guided the Grewal Marketing franchise as it teaches students how firms rely on value establishing lasting relationships with customers.
The Sixth Canadian Edition focuses on the core concepts and tools that marketers use to create value for customers while examining new trends that have emerged from the Covid-19 pandemic, which have affected how businesses go to market and build those important relationships. As signified by the cover image, marketers today need to be more agile than ever and this new theme surfaces through numerous stories and examples throughout the textbook.
Current and engaging Canadian examples integrated throughout the text further define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.
Accompanied by McGraw Hill Connect with SmartBook, our highly reliable course management and learning solution that enhances your unique voice and teaching style. This digital package is powered by personalization, leveraging adaptive technologies and applied simulations so students may learn more efficiently, retain more key information, and achieve better outcomes.
