Overcome AD-Versity How to Put Persuasion Power in Advertising
Original price was: $7.11.$3.99Current price is: $3.99.
| Category | US | EU | UK | Chest (in) | Waist (in) | Hips (in) |
|---|---|---|---|---|---|---|
| Men | XS | 44 | 34 | 32-34 | 26-28 | 33-35 |
| S | 46 | 36 | 34-36 | 28-30 | 35-37 | |
| M | 48 | 38 | 38-40 | 32-34 | 39-41 | |
| L | 50 | 40 | 42-44 | 36-38 | 43-45 | |
| XL | 52 | 42 | 46-48 | 40-42 | 47-49 | |
| Women | XS | 32 | 6 | 31-32 | 24-25 | 33-34 |
| S | 34 | 8 | 33-34 | 26-27 | 35-36 | |
| M | 36 | 10 | 35-36 | 28-29 | 37-38 | |
| L | 38-40 | 12-14 | 37-39 | 30-32 | 39-41 | |
| XL | 42 | 16 | 40-42 | 33-35 | 42-44 | |
| Youth | XS | 128 | 7 | 26-28 | 23-24 | 26-28 |
| S | 134 | 8 | 28-30 | 24-25 | 28-30 | |
| M | 140 | 10 | 30-32 | 25-26 | 30-32 | |
| L | 146 | 12 | 32-34 | 26-27 | 32-34 | |
| XL | 152 | 14 | 34-36 | 27-28 | 34-36 |
| Category | US | EU | UK | Waist (in) | Hip (in) | Inseam (in) |
|---|---|---|---|---|---|---|
| Men | 28 | 44 | 28 | 28 | 34 | 30 |
| 30 | 46 | 30 | 30 | 36 | 31 | |
| 32 | 48 | 32 | 32 | 38 | 32 | |
| 34 | 50 | 34 | 34 | 40 | 33 | |
| 36 | 52 | 36 | 36 | 42 | 34 | |
| Women | 0 | 32 | 4 | 24 | 34 | 30 |
| 2 | 34 | 6 | 25 | 35 | 30 | |
| 4 | 36 | 8 | 26 | 36 | 31 | |
| 6 | 38 | 10 | 27 | 38 | 32 | |
| 8 | 40 | 12 | 28 | 40 | 32 |
| Category | US | EU | UK | Foot Length (in) |
|---|---|---|---|---|
| Men | 6 | 39 | 5.5 | 9.25 |
| 7 | 40 | 6.5 | 9.625 | |
| 8 | 41 | 7.5 | 10 | |
| 9 | 42 | 8.5 | 10.25 | |
| 10 | 43 | 9.5 | 10.625 | |
| 11 | 44 | 10.5 | 11 | |
| 12 | 45 | 11.5 | 11.25 | |
| 13 | 46 | 12.5 | 11.625 | |
| Women | 5 | 35 | 2.5 | 8.5 |
| 6 | 36 | 3.5 | 8.875 | |
| 7 | 37 | 4.5 | 9.25 | |
| 8 | 38 | 5.5 | 9.625 | |
| 9 | 39 | 6.5 | 10 | |
| 10 | 40 | 7.5 | 10.25 | |
| 11 | 41 | 8.5 | 10.625 | |
| 12 | 42 | 9.5 | 11 | |
| M (Unisex) | 5 | 37 | 4.5 | 8.75 |
| 6 | 38 | 5.5 | 9 | |
| 7 | 39 | 6.5 | 9.5 | |
| 8 | 40 | 7.5 | 10 | |
| 9 | 41 | 8.5 | 10.25 | |
| 10 | 42 | 9.5 | 10.625 | |
| 11 | 43 | 10.5 | 11 | |
| 12 | 44 | 11.5 | 11.25 |
Understanding psychology is the key to creating advertising with persuasive power.
This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.
The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.
These insider lessons are explained by a Madison Avenue veteran, plus:
- Why create campaigns?
- What to look for as selling leverage.
- Challenges in producing ads.
The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.
Reduce your advertising waste – give your ads more power.
